UK – BGL???s Frontline makes expansion plans

The BGL group’s Frontline business has unveiled plans to expand across the personal lines market as the group celebrated 20 years in business this month. 

BGL was formed with the launch of Budget Insurance Services in November 1992. Back then, Budget was a direct insurer selling policies over the telephone. 

Now, the firm is an intermediary brand, managed within the Frontline business alongside Dial Direct and is still a key part of the group. 

Mark Townsend, who was appointed as the managing director for Frontline earlier this year, has been finalizing plans to enhance the brand’s position in the personal lines insurance market. 

He said: “Budget is a well-established brand with a strong customer base and we have ambitious plans to grow this business even further. Acknowledging the values and heritage established over the past 20 years is important and my team and I are committed to best serving the business’ loyal customers. We have equally strong relationships with our panel of insurers, and by continuing to meet the needs of both these important stakeholders, I am confident that we will double the size of the business over the next five years.” 

Frontline plans to grow its customers across the private car, household and commercial vehicle markets. During 2012, it has invested a seven-figure sum on customer service. The changes made to Frontline’s products, fee structures and processes have been a direct response to detailed customer feedback and views. 

MARK TOWNSEND, MANAGING DIRECTOR, FRONTLINE