October 1, 2020



Another Record Year

Premium auto brands notch up new accolades and enter new geographies this month. Premium features the new models and new brands of motor vehicles entering the market this month. BMW Concept i4. The BMW Group recently unveiled its Concept i4, which  takes electric drive to the core of the BMW...


Joie de Vivre on Wheels

Do you enjoy the sheer pleasure of sitting behind the wheel and the new technology that a classy vehicle commands? This month, Premium explores just that – pure, driving pleasure. Mercedes-Maybach GLS600          Mercedes’ Maybach GLS 600 4MATIC is a class apart with a superior form amd robust technical basis provided...


Linking Design, Technology & Luxury

As the year comes to a close, the automotive industry puts its best foot forward. The year 2019 showed some fantastic models from the commercial industry. Premium takes a look at some of the advances taken by these automotive brands. Cadillac’s CT5 Cadillac recently launched its CT5 Sedan in the...

Rolls-Royce Vision Next 100

Of Record-Winners & Show Stoppers

This month’s line-up features some famous models that have been converted to all-electric versions and some popular vehicles that have been captivating motorists for years. Post-Dubai Motor Show preparations, scores of updates await the ever-expectant motor enthusiast. This month Premium looks at some of the models using alternative fuelling options...


Luxury, Power & Capability

Premium examines the new and upgraded models available in the region. With mixed terrains, the region offers many challenges to the capable driver. Premium analyses some of the new models in the market that emphasise power and capability coupled with ample luxury. Supercharged Challenger Dodge Middle East has introduced the...


Power & Agility

Newer, faster models and sustainable alternatives dot the market this month. Premium discovers what’s new in the market. From sustainable models to four-door powerhouses, this month’s array of vehicles makes for pure joy of driving. MINI Cooper SE The hallmark MINI stylishness comes in a purely electric drive. The new...


Pure driving delight

This month Premium takes a look at models that specialise in sheer driving comfort. Iconic and versatile, Premium revisits motoring brands that are undergoing facelifts to become far more efficient, powerful and comfortable in multiple environments. The new 911 Faster, more powerful and, more efficient than ever before, the eighth generation...

Porsche Cayenne S Coupe

A Powerful Impression

Premium features power and spectacular design in the latest line-up of motor vehicles. This month Premium focuses on models that channel formidable power to the driving experience and safety along with comfort. Cayenne S Coupé Porsche has added the Cayenne S Coupé to its SUV Coupé range. The model is...


Innovation in Comfort & Convenience

Premium takes a sneak peek into the latest in the motoring industry. From exquisite luxury to extra convenience the renowned car brands have come out with riveting models and stylish accolades. The S-Class of SUVs The new Mercedes-Benz GLS is Mercedes-Benz’s largest and most luxurious SUV and, above all, offers more:...


Automotive Finesse at Geneva

The 2019 Geneva Motor Show showcased the finest in motoring history. Premium takes a look at some of the great names and their luxurious entries. The 89th Geneva Motor Show was a treat for visitors with a huge emphasis on the motoring experience for visitors as well as new automotive...

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