SSP enters Middle East market

SSP has partnered with Refpoint Insurance Consultants LLC (RPIC) to enter the ever-growing Middle East insurance industry. The objective of the partnership is for RPIC to represent SSP in the MENA region, in transitioning to a new digital insurance platform.

RPIC, led by Ken Maw, who will provide sales and partnership capability for SSP in the area. SSP has worked with Maw and his team for over 20 years, when he owned and ran the Insure Direct group of companies – comprised of leading brokerages in the UAE – before the business was sold to the JLT group.

SSP has been working with insurers and brokers across the globe for over 30 years, and is helping them to embrace digitalisation, rating, policy administration or business transformation in numerous ways. Whether it’s modernising their rating and pricing ability through the use of our innovative solutions such as Intelligent Quotes Hub, or totally transforming their business models, SSP is at the forefront of change in the insurance world. In the UK for example, SSP is helping Tier 1 insurers deliver quotes in 800 milliseconds with as few as five questions being asked for Home Insurance.

Rupert Bidwell, strategic accounts director – Africa & Partners at SSP, said: “I am delighted to team with RP Insurance Consultants; a company whose tenure and understanding of the Middle East insurance market make RPIC ideal partners to pave the way for SSP to deliver our market leading digital insurance platform in the region.

Insurers who have implemented our digital insurance solutions have experienced increased agility and flexibility to quickly launch new products and channels, on a low upfront cost, high business- benefit basis. This is something SSP knows can be replicated in the area”.