August 12, 2020

CRM – An Unavoidable Tool

CRM-Bassam Chilmeran shares his experience with building a CRM for his organization

Bassem Chilmeran shares his thoughts on the implementation of a CRM system and capabilities required in the future. From an executive management perspective, creating and strengthening relationships with customers and clients is central to any organisation’s growth strategy. Hence we deployed a customer relationship management (CRM) system years ago, with the intention to have a […]
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