AXA lauded for 10th consecutive year

AXA has been recognised as the no. 1 insurance brand for the tenth year in a row by consultancy firm Interbrand.

To be included in the Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will also have expanded across the established economic centres of the world and entered the major growth markets.

In addition, at least 30 percent of revenue must come from outside of the brand’s home region and it must have a significant presence in Asia, Europe, and North America as well as broad geographic coverage in emerging markets.

There must also be sufficient publicly available data on the brand’s financial performance and profit is expected to be positive over the longer term, delivering a return above the brand’s cost of capital.

Importantly, the brand must have a public profile and awareness across the major economies of the world.

“AXA in the Gulf has continuously proven its dedication to service excellence and strives to be a true partner for life for its customers.  We stand out as delivering on the promises we make, something which has seen us acknowledged as a global leader in the insurance sector,” said Cédric Charpentier, chief executive officer AXA Gulf.

AXA is one of the largest international players in the GCC having operated in the region for more than 68 years. AXA recently joined forces with Liverpool Football Club, one of the most famous names in the English Premier League. AXA will be the club’s Official Global Insurance Partner in this multi-year partnership.