Amazon mulls insurance aggregator launch

Amazon is engaging in talks with some of the top insurance firms across Europe to see if they would be interested in contributing products to a possible UK price comparison website.

According to The Guardian newspaper three industry executives said they had talked with Amazon about the possible launch. One executive said talks were part of several discussions Amazon was having with insurers. Another executive said there were no imminent launch plans.

An Amazon price comparison website for insurance products could challenge existing UK sites that usually host home and motor insurance products.