RSA enters 5-year pact with ENBD
RSA Middle East has entered into a five-year distribution agreement with Emirates NBD to provide general insurance solutions, including motor, home, travel and third-party benefits, on preferred basis to its customers and staff in the UAE.
The agreement was signed by Martin Rueegg, CEO of RSA Middle East and UAE and Suvo Sarkar, senior executive vice president and group head of retail banking and wealth management at Emirates NBD.
The strategic partnership will help increase insurance penetration in the region by providing customers with accessible general insurance solutions. The agreement reflects Emirates NBD and RSA’s strategy of delivering a robust general insurance model across the UAE.
The partnership will also focus on customer education and building awareness on the importance of insurance and its benefits in everyday life.
Rueegg said, “As we continue to live with the global pandemic, it showed that insurance can really help our customers alleviate some of their stresses and uncertainties. We are excited to join forces with Emirates NBD, who share the same purpose of putting real customer needs at the forefront of all decision making, to launch meaningful solutions to their staff and customers that can help them get back on their feet when it is needed. We look forward to this fruitful long-term partnership.”
Sarkar affirmed: “We are pleased to be entering into a strategic partnership with RSA, a leading insurer in the market, to serve the general insurance needs of our customers. As a leading UAE bank, Emirates NBD is deeply committed to customers’ financial wellbeing, and we firmly believe that this partnership will enable us to better serve our customers’ insurance needs.”
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