7-11 partners with MS&AD

Convenience store chain Seven-Eleven Japan has partnered with MS&AD Insurance Group Holdings to sell life insurance that is contactless during the Coronavirus pandemic.

Customers will be able to register the necessary information through multi-function machines in Seven-Eleven’s 20,000 stores and complete the process with a payment.

The partnership comes as insurance companies search for new sales approaches since the COVID-19 pandemic broke out, according to a report in the Nikkei Asian Review.

Seven-Eleven and MS&AD are planning to set up call centers where licensed insurance sales staff can talk to customers 24 hours a day, 365 days a year.

As the first step of the partnership, Seven-Eleven and MS&AD’s affiliate Mitsui Sumitomo Aioi Life Insurance will start selling cancer insurance.